Purpose

The purpose of this article is to outline Eightfold’s source tracking module overview and its process.

Audience

This guide is intended for the Recruitment marketing/advertising team and Eightfold’s solution architects.

Overview

Application source tracking allows recruiters to know how candidates learn about a job, and allows recruitment marketing managers to understand how effective and efficient each recruiting channel is.

Eightfold tracks application sources of multiple hiring channels. For candidates who had used multiple sources to find a job, Eightfold’s multi-source attribution model not only provides insights on the last source where the application happened, but also informs the multi-source journey path.

This is where the tracking links come in handy. You can see how many candidates come from each job board, your company website, employee referrals, individual social media platforms, internal (mobility), campaigns, recruiting events, etc. Next, look at how most new hires found the opening. You may want to spend more of your time and money on what is drawing in the most-and best-candidates.

Application source tracking process (with PCS)

Process Overview

1. Candidate application:
   1. Candidate applies through the web application.
   2. The traffic is sent to Eightfold PCS for source identification.
2. Source capture:
   
   1. Eightfold captures the source associated with the candidate’s application.
3. Source transformation and mapping:
   1. The captured source is transformed to a standardized format.
   2. After capturing the source value, it basically undergoes a transformation process to ensure consistency and compatibility.
4. Updating source in ATS:
   1. The transformed source value is then written back to the ATS.
   2. The transformed source value is stored in a designated field ensuring it is associated with the candidate’s application data.
5. Retrieval of transformed source data:
   1. The transformed source data is retrieved from the ATS and it is mandatorily and automatically synced with Eightfold’s Talent Acquisition.
6. Displaying transformed source on Talent Acquisition:
   1. The transformed source is displayed on the candidate’s application and on various dashboards.
   2. Read Source analytics dashboard dashboard article for details.

Additionally, Eightfold suggests to follow our source tracking implementation checklist and do the required configuration setup. Read Source tracking implementation checklist and configuration for more details.

Overall, application source tracking provides valuable insights into performance of your marketing efforts, helps optimize conversions, enables targeted marketing strategies, and aids in effective budget allocation. It empowers business to make informed decisions based on data, ultimately leading to better results and higher returns on marketing investments.

Additional information on source tracking analytics

1. Source tracking - Attribution models to understand the attribution model in detail.
2. Read the Source channel and source groups grouping logic of the Source Analytics dashboard documentation.