Attribute applications to Campaigns, Events, and Communities
Overview
When you use Campaigns, Events, or Talent Communities to engage with candidates, Eightfold automatically attributes their subsequent job applications back to these engagement activities. Understanding this logic helps you accurately measure the effectiveness of your outreach.
The 90-Day attribution rule
The platform uses a 90-day attribution window that applies consistently across Campaigns, Events, and Communities.
- Campaigns: If a candidate receives a campaign and then applies to any position within 90 days, that application is attributed to the campaign.
- Events: If a candidate is added to an event (for example, they register or you add them) and then applies to any position within 90 days, that application is attributed to the event.
- Communities: If a candidate is added to a community and then applies to any position within 90 days, that application is attributed to the community.
Important considerations
Is the 90-day window configurable?
No. The 90-day attribution window is a fixed rule in the platform and can't be changed or configured in the admin settings.
What if a candidate is part of multiple events or campaigns?
In this scenario, Eightfold tracks two types of attribution:
| Attribution type | Description | When you'll see it |
| Attribution to linked positions | This is the most specific metric. It counts candidate applications only for the jobs that you have explicitly linked to that event. This is the primary metric used for showing direct event impact. | You'll see this in focused views, such as the "Positions" tab within an event, where the goal is to show applications for specific roles. |
| Attribution to all positions | This is a broader, more general metric. If a candidate is a member of several events and then applies for a job (even one not linked to any event), that single application will be attributed to all events they're a part of. | This can sometimes result in what appears to be an inflated number of applications when looking at high-level dashboards. It's a general measure of engagement from the pool of event attendees, not a direct measure of applications to event-specific roles. |
Understanding this difference helps explain why you might see different application counts in different parts of the platform. For a precise measurement of an event's success in filling specific roles, always refer to the applications for linked positions.