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            Survey test response rate

            scheduleLast updated on November 13, 2026

            1. Dataset Name

            survey_test_response_rate

            2. Description

            (rephrased) A response-rate dataset that combines two event sources to calculate the share of candidates who submitted a survey out of those who were served one. Each row represents a single event — either a survey submission (from survey_analytics) or a survey delivery (from www_server_log). Combining these sources lets response rate be calculated in one pass, broken down by device and country.

            3. Source Tables

            • customer_views.survey_analytics (submit_survey events — numerator of response rate, filtered to event = 'submit_survey' and t_create >= '2021-03-14')
            • customer_views.www_server_log (get_survey events — denominator of response rate, filtered to event = 'get_survey')

            4. Grain

            One row per vs_cookie per event type per session. The UNION ALL produces two distinct event types in a single table: 'submit_survey' rows (from survey_analytics) and 'get_survey' rows (from www_server_log). Response rate aggregations use COUNT DISTINCT on vs_cookie, partitioned by event value, to isolate numerator and denominator in a single pass.

            5. Dashboards Supported

            • Survey Analytics Dashboard

            6. Metrics Supported

            Metric Supported Breakdowns
            Response Rate No drilldowns
            Response Rate Trend by Device embedding_id, candidate_country
            Response Rate by Country embedding_id, interface

            7. Known Exclusions / Filters Applied

            • The survey_analytics branch is filtered to event = 'submit_survey' and t_create >= '2021-03-14' at dataset build time — survey views, partial submissions, and pre-2021 submissions are excluded from the numerator.
            • The www_server_log branch is filtered to event = 'get_survey' at dataset build time — only delivery events contribute to the denominator.
            • embedding_id is present in the survey_analytics branch but NULLed out in the www_server_log branch (www_server_log does not carry embedding context). Drilldowns by embedding_id will therefore only reflect submission-side data.
            • A single vs_cookie that submitted multiple surveys is counted only once in the numerator; a vs_cookie that was served multiple surveys is counted only once in the denominator. NULLIF prevents division by zero when no get_survey events exist for a given segment.
            • embedding_id, interface, and candidate_country are available as additional outer select filters for dashboard-level cross-filtering.
            • Monthly trend widgets use DATE_TRUNC('month', t_create) and are ordered ascending by month.

            8. Schema

            Column Name Data Type Notes
            vs_cookie varchar Unique visitor/session cookie identifier. Grain for both numerator (submit_survey) and denominator (get_survey) COUNT DISTINCT calculations.
            t_create datetime Timestamp of the event. Primary date field for time-based filtering and monthly trend bucketing. Sourced from survey_analytics or www_server_log depending on the branch.
            event varchar Event type. Two values in this dataset: 'submit_survey' (from survey_analytics) and 'get_survey' (from www_server_log). Used as the CASE partition to separate numerator from denominator.
            interface varchar Device type (e.g. mobile, pc). Sourced from both branches. Used as a breakdown column in Response Rate Trend by Device.
            candidate_country varchar Country of the survey participant or page visitor. Sourced from survey_analytics.country and www_server_log.country. Used as a breakdown column in Response Rate by Country.
            embedding_id varchar Identifier of the survey widget embedding context. Populated only from the survey_analytics branch; NULL for www_server_log rows.
            #response #participation

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