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            Survey analytics

            scheduleLast updated on November 13, 2026

            1. Dataset Name

            survey_analytics

            2. Description

            A response-level dataset that captures every survey event submitted by candidates on the career site or hiring platform, including NPS classification, participant identification, and contextual details. Each row represents a single survey event (a rating, a comment, or a lifecycle action) for a given participant. This dataset powers the Survey Analytics dashboard, including the Candidate Experience Score (NPS), promoter/detractor breakdowns, average ratings, unique participant counts, and trends over time, by country, and by device.

            3. Source Tables

            • customer_views.survey_analytics (sole source table — no joins)

            4. Grain

            One row per survey event per participant. A single candidate who submits a rating and a comment will produce two rows (one per event type). NPS and participant metrics deduplicate on unique_id or vs_cookie as appropriate, so the multi-row-per-submission structure does not cause double-counting in aggregations.

            5. Dashboards Supported

            • Survey Analytics Dashboard

            6. Metrics Supported

            Metric Supported Breakdowns
            Candidate Experience Score (NPS) embedding_id, candidate_country, interface
            % of Promoters No drilldowns
            % of Detractors embedding_id, candidate_country, interface
            Average Rating embedding_id, candidate_country, interface
            Unique Survey Participants embedding_id, candidate_country, interface
            NPS and Average Rating by Country No drilldowns
            % Promoters, % Detractors & NPS Trend embedding_id, candidate_country, interface
            Unique Survey Participants Trend embedding_id, candidate_country, interface
            NPS Trend by Device embedding_id, candidate_country

            7. Known Exclusions / Filters Applied

            • A hardcoded list of 5 position IDs is excluded from the dataset via a WHERE clause on position_id — rows where position_id IS NULL are retained (surveys not tied to a specific position).
            • All NPS calculations (promoter %, detractor %, NPS score) filter to event = 'submit_survey' inside CASE expressions — other event types present in the table are excluded from these aggregations.
            • Unique Survey Participants uses vs_cookie as its COUNT DISTINCT grain to count distinct users, not submissions. A candidate who completes two surveys is counted once.
            • NPS and completion counts use unique_id as their COUNT DISTINCT grain to count distinct survey submissions. A single submission may produce multiple rows (rating + comment); deduplication on unique_id prevents double-counting.
            • is_promoter = NULL rows (participants who viewed but did not rate) are excluded from the NPS denominator — only rows where is_promoter IS NOT NULL are counted as rated participants.
            • The is_promoter classification uses configurable thresholds: by default, 1 (promoter) = rating equals max_rating, 0 (passive) = rating between promoter and detractor thresholds, -1 (detractor) = rating ≤ 3 on a 5-point scale. Customers can configure custom thresholds for 5-point or 10-point surveys.
            • embedding_id, interface, and candidate_country are available as both drilldown dimensions and additional outer select filters, enabling dashboard-level cross-filtering by these attributes.
            • Monthly trend widgets use DATE_TRUNC('month', t_create) as the time bucket and are ordered ascending by month.

            8. Schema

            Column Name Data Type Notes
            group_id varchar Customer/organization identifier; sourced from survey_analytics
            t_create datetime Timestamp of the survey event; sourced from survey_analytics. Primary date field used for time-based filtering and monthly trend bucketing.
            is_promoter bigint Derived classification flag: 1 = promoter, -1 = detractor, 0 = passive. Sourced from survey_analytics. Default threshold: 1 for rating = max_rating; -1 for rating <= 3 on 5-point scale. Configurable per customer.
            unique_id varchar Unique identifier for a single survey submission; sourced from survey_analytics. Used as the COUNT DISTINCT grain for NPS calculations (promoters, detractors, total rated).
            event varchar Survey lifecycle event type; sourced from survey_analytics. Key value: 'submit_survey' — all NPS and participant aggregations filter to this event.
            rating double Numeric star rating given by the participant; sourced from survey_analytics. Used for AVG(rating) metric. Scale: 1-5 (configurable for 10-point surveys).
            max_rating double Maximum possible rating on the survey scale; sourced from survey_analytics. Used to determine promoter threshold (rating = max_rating).
            vs_cookie varchar Unique visitor/session cookie identifier; sourced from survey_analytics. Used as the COUNT DISTINCT grain for Unique Survey Participants (distinct users, not distinct submissions).
            embedding_id varchar Identifier of the survey widget embedding context; sourced from survey_analytics. Available as a drilldown dimension and additional outer select filter.
            candidate_country varchar Country of the survey participant; sourced from survey_analytics. Available as a drilldown and breakdown dimension (NPS by Country table).
            interface varchar Device type used to submit the survey (e.g. mobile, pc); sourced from survey_analytics. Used as a breakdown column in NPS Trend by Device chart.
            question_template_id varchar Identifier of the survey question template; sourced from survey_analytics
            question_id varchar Identifier of the specific survey question; sourced from survey_analytics
            question_label varchar Display label of the survey question; sourced from survey_analytics
            answer varchar Free-text or selected answer given by the participant; sourced from survey_analytics
            is_comment bigint Flag (0/1) indicating whether the row represents a comment response rather than a rating; sourced from survey_analytics
            position_id bigint Position associated with the survey; sourced from survey_analytics. A hardcoded list of 5 excluded position IDs is filtered out at dataset level.
            entity_type varchar Type of entity the survey is associated with; sourced from survey_analytics
            entity_id varchar Identifier of the entity the survey is associated with; sourced from survey_analytics
            utm_source varchar UTM source parameter from the survey URL; sourced from survey_analytics
            utm_campaign varchar UTM campaign parameter from the survey URL; sourced from survey_analytics
            user_email varchar Email of the user who submitted the survey; sourced from survey_analytics
            user_id varchar Identifier of the user who submitted the survey; sourced from survey_analytics
            #data analysis #poll

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