Roles Design with Market Insights
Purpose
Market Insights in Roles Design enables organizations to manage and optimize their roles and skills frameworks against these roles dynamically. This article explains how to use and work with Market Insights to enhance and evolve Roles effectively.
Audience
Talent admins, Talent Leaders, HRBPs
Getting started
To begin, upload your organization's existing roles or employee data. If you don’t have both, you can also use Market Insights to get started.
Some of the common implementation starting points are:
- Little to no set-up: no clearly defined roles or no associated skills
- Partial role/skill setup: inconsistent experience across mature and immature areas (job family, function, or more)
- Mature role/skill setup: roles and skills are defined but are mostly static or outdated
Review and calibrate initialized roles
After uploading your roles or employee data, this AI-based solution normalizes, deduplicates, and auto-creates a list of roles in the draft state with associated skills for review. You can access these by clicking Roles to review on the Roles page.

You can review these roles, corresponding skills, employees in those roles (if provided), and the Future Readiness.
Improve Future Readiness
To improve the Future Readiness for roles, follow these steps:
Identify roles with low Future Readiness and specific functions/departments to work on.

Select a role and click View recommended skills under the Refine your Requirements section.
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Use the right-side Skill insights panel to explore and compare skills. There are 3 types of insights provided:
- Employee insights from your company (if you have uploaded the employee data and there’s sufficient employee data)
- Benchmark industry
- Global fastest-rising insights: These are the fastest-rising skills for the chosen roles in the global market.
Edit filters to customize recommendations. Edit the benchmark industry and roles for relevant insights.

For a consolidated list of recommended skills, click View recommended.

Add selected or all skills to improve the Future Readiness.
Add missing roles
In addition to reviewing roles, you can identify any missing roles in your organization compared to industry trends.
To add these missing roles, follow these steps:
- Click Explore to see rising/common roles in the industry.
- Add any missing roles indicated by ‘Roles not present’ to the review list.
- Calibrate and approve new roles from Roles to review -> ‘Added roles’ section
Once you have reviewed and calibrated the roles, you can export the roles in a CSV format.
