Overview

The Survey Dashboard tracks candidate experience feedback collected through post-interaction surveys — participation, response rates, star ratings, and Net Promoter Score (NPS) — broken down by time, device, and country.

Metrics

Unique Survey Participants

Definition: Unique Survey Participants measures the number of distinct users who submitted a survey in the selected time range. A user who participated in multiple surveys is counted only once. This metric is useful for understanding the true reach of your survey program — how many individual candidates engaged with a survey, independent of how many surveys were delivered or submitted in total.

How it is calculated: Counts distinct users who submitted a survey.

Note:

• A user who submitted 3 different surveys is counted as 1 unique participant.
• The unique visitor identifier used here may undercount if the same person uses different browsers, or overcount if cookies are shared across users.
• Filtered by submission date. Also available as a monthly trend (Unique Survey Participants Trend).

Response Rate

Definition: Response Rate measures the share of unique users who were displayed a survey and subsequently submitted it in the selected time range. A user who received multiple surveys is counted only once in both the numerator and denominator. This metric is a key indicator of survey engagement quality. A low response rate may signal that surveys are being dismissed or abandoned, while a high rate indicates strong candidate willingness to share feedback.

How it is calculated: Divides distinct users who submitted a survey by distinct users who were shown one.

Note:

• A user who received 5 surveys is still counted once in the denominator.
• Filtered by submission date for both numerator and denominator. Also available broken down by device (Response Rate Trend by Device) and by country (Response Rate by Country).

Average Rating

Definition: Average Rating measures the mean star rating given by all survey participants in the selected time range. Participants select from a 1–5 star scale to rate their overall candidate experience. This metric provides a high-level pulse on candidate satisfaction. It is most useful for tracking experience quality over time, comparing ratings across positions, departments, or geographies, and identifying dips that may signal issues in the hiring process.

How it is calculated: Averages the star rating across submitted survey responses.

Note:

• Ratings are on a 1–5 scale by default. Customers using a 10-point scale will have ratings mapped accordingly.
• Open-text-only responses with no star rating don't contribute to this metric.
• Filtered by submission date. Also available as a monthly trend (Average Rating Trend).

% Promoters

Definition: % of Promoters measures the share of survey participants who gave the highest possible rating, classifying them as promoters. By default, a promoter is a participant who rated 5 out of 5 stars. Customers can configure a custom promoter threshold for 5-point or 10-point NPS surveys. This metric is a key component of the Net Promoter Score (NPS) and a direct indicator of candidate satisfaction. A high promoter rate signals a positive candidate experience, while trends over time can reveal the impact of process changes or improvements in the hiring workflow.

How it is calculated: Divides participants flagged as promoters by all participants who took the NPS survey.

Note:

• Default promoter threshold: 5 stars on a 5-point scale. Customers can configure custom thresholds.
• Uses the same population as % Detractors and NPS, so the three metrics are always internally consistent.
• Filtered by submission date.

% Detractors

Definition: % of Detractors measures the share of survey participants who gave a low rating, classifying them as detractors. By default, a detractor is a participant who rated 1, 2, or 3 out of 5 stars. Customers can configure a custom detractor threshold for 5-point or 10-point NPS surveys. This metric is a key component of the Net Promoter Score (NPS) and a direct signal of candidate dissatisfaction. A high detractor rate indicates friction in the candidate experience and can help identify positions, locations, or time periods where the hiring process needs improvement.

How it is calculated: Divides participants flagged as detractors by all participants who took the NPS survey.

Note:

• Default detractor threshold: 1, 2, or 3 stars on a 5-point scale. Customers can configure custom thresholds.
• % Promoters + % Detractors + % Passives = 100%.
• Filtered by submission date.

Candidate Experience Score (NPS)

Definition: Candidate Experience Score (NPS) measures the difference between the proportion of promoters and detractors among all survey participants. It ranges from -100 (all detractors) to +100 (all promoters). This metric is the headline indicator of overall candidate satisfaction. A positive score signals that more candidates had a positive experience than a negative one. Tracking it over time reveals whether changes to the hiring process are improving or degrading the candidate experience.

How it is calculated: Subtracts % Detractors from % Promoters.

Note:

• Ranges from -100 to +100. A score of 0 means equal numbers of promoters and detractors.
• Industry benchmarks for candidate NPS vary; positive scores are generally considered good.
• Filtered by submission date. Also available as a monthly trend alongside % Promoters and % Detractors (Promoters, Detractors & NPS Trend), by device (Candidate Experience Score (NPS) Trend by Device), and by country (Candidate Experience Score (NPS) and Average Rating by Country).

Ratings Distribution by Number of Responses

Definition: Ratings Distribution by Number of Responses measures the number of survey participants who gave each star rating (0–5), showing how responses are spread across the rating scale in the selected time range. This widget is useful for understanding the shape of candidate sentiment — whether responses cluster at the extremes or concentrate in the middle — and identifying the most and least common ratings.

How it is calculated: Counts participants per rating value, scoped to NPS survey submissions.

Note:

• A rating of 0 may appear if participants skipped or submitted without a rating in some survey configurations.
• Filtered by submission date.

Response Rate by Country

Definition: Response Rate by Country displays, for each country, the share of users who submitted a survey out of those who received one. This widget is useful for comparing survey reach and engagement quality across geographies, identifying countries with low response rates, and informing decisions on survey delivery and localization.

How it is calculated: Divides distinct users who submitted a survey by distinct users who were shown one, per country.

Note:

• Country refers to the user's location, not the position's country.
• Countries with very low participant counts may show 0% or 100% response rates.
• Filtered by submission date.

Candidate Experience Score (NPS) and Average Rating by Country

Definition: Candidate Experience Score (NPS) and Average Rating by Country displays, for each country, the unique survey participants, NPS, average star rating, and the percentage of promoters and detractors in the selected time range. This widget is useful for comparing candidate experience quality across geographies, identifying countries where NPS or average rating is significantly above or below the overall benchmark, and prioritizing markets for experience improvements.

How it is calculated: Computes unique participants, NPS, average rating, and promoter/detractor percentages, grouped by country.

Note:

• Country refers to the user's location, not the country of the position applied to.
• Filtered by submission date.